So I was invited for the H&M Club Exclusive Beauty Event on September 10th.
This event was kept in H&M Utrecht, in Hoog Catharijne. I have to be honest, I don’t know what it is but I really love the way the collections are presented in this particular store, there are much more nice items here than in my ‘own’ big H&M in The Hague.
All right, back to the event itself. It started at seven in the evening and ended at nine. I didn’t stay till the end though.
A female DJ kicked off the event at seven. There were a lottttt of people, like 99% women, waiting in line to get in. The first 100 customers would get a goodiebag, I guess that was the main reason it got really crowded.
This was when I was thinking: hmm what was I doing this for again? Still I have no regrets even though I was pushed so hard by the women in the back just because they wanted to get in the store at first (read goodiebag). Oh my god this was the worst part!
Downstairs were some nail artists where you could get your nails done. I had already painted my nails so I skipped this one.
Upstairs was a make up artist to set your make up with the new H&M beauty products. Again, the line was HUGE.
When we went upstairs, we were welcomed by the crew with these lovely cupcakes, macarons and two kinds of infused water.
Then, the new beauty collection! It was such a small part of the store and so crowded that I couldn’t really get the time to swatch the products.
Their line is beautiful though! Their eyeshadows are more pigmented than they were before and they have so much more colors now. I also loved the cream lipsticks. There were some gorgeous home accessoires in a marble print also.
I’ll visit the store again at a time that it’s less crowdy and see what they’re exactly like. Unfortunately I didn’t buy any beauty products simply because I just can’t stand such crowds anymore. I did buy a hat and the cutest black skirt ever! A post about these will follow soon.
The new beauty line is available online today! Go and get a look: click here
For now, here are my pictures: